McNulty to Help Redefine the New Theatre Normal
Jay McAdams | Feb 02, 2010 | Comments 2 |
In response to Charles McNulty’s LA TIMES Pasadena Playhouse: A Time to Rethink Fundamentals
I run a theatre and I completely agree with Charles McNulty in his Times piece. Except for those few who are already in the choir, theatre has mostly become irrelevant.
Many of us in the theatre community have been aware of this for some time and are trying to re-envision what the theatre of tomorrow needs to look like. How do we give the people what they really want and need? So that’s the good news; the conversations and reflection have begun.
Mr. McNulty is in a rare position to help this process by starting to cover the hundreds of small LA theatres in the Times and thus, helping audiences get over that vision of theatre consisting simply of stale drawing room comedies. I’m not just talking about reviews. The Times has historically reviewed small theatre, but not much recently as most of the critics have been let go. And even before the cuts, the Times gave it’s major space to the big theatres; SCR, CTG, Geffen, even the Pasadena Playhouse. McNulty needs to find the coolest of theatre events happening and let Times readers know about them.
In my biased opinion, the best events are rarely at the large venues. McNulty is right that the challenge is in getting people to sample what they don’t know to be good for them. But if he joined in that conversation with the theatre community he could help people find theatres that would truly interest them. It would help LA theatres, the citizens of LA, and the Times, which has also been hurt by competing technologies. So come take a closer look at LA’s intimate theatres, Charles. There are plenty of empty seats to choose from.
Filed Under: featured • jay mcadams • ponderings
About the Author: JAY MCADAMS is a co-founder of LA’s 24th Street Theatre and has been its Executive Director since 1999. A graduate of The American Academy of Dramatic Arts, his acting work in television has included recurring work on NBC’s daytime drama, DAYS OF OUR LIVES. He is also a producer, having produced dozens of theatrical productions over the last 20 years. Jay is a master teacher, having created acclaimed Arts Education programs for tens of thousands of children. Jay is the winner of the University of Southern California School of Education’s Innovation and Leadership Award for his work in Arts Education. Jay’s leadership training includes the LA County Arts Commission’s Arts Leadership Initiative, the Annenberg Leadership Institute, and the prestigious Stanford University Executive Program for Non-Profit Leaders, where Jay won a Center for Social Innovation fellowship. Jay has also been selected by the US State Department to serve as a Cultural Envoy to El Salvador, where he has performed and taught on two tours. http://24thstreet.org


Well, well said!
While it is unfortunate, sometimes the shit has to hit the fan for people and organizations to really evolve. I think the whole LA scene could benefit from a bit of Grotowskian efforts, redefining our medium and why we should be allowed to exist at all.
And let’s not forget, intimate theatre can be just as awful as the big spaces.